How To Hire The Right Marketing Person For Your Organization

Hiring someone for a marketing role is a big step for any small to medium sized company.

Having a need for a marketing team signals that a company has reached a certain milestone to justify hiring a full-time professional to help grow the business.

That being said, when your Marketing department is made up of only a few individuals, hiring the wrong people can be detrimental to the success of your organization.

So how do you know if your new hire can help your company get measurable results, more qualified leads, more customers, and increase your revenue?

Hiring A Marketing Person

Follow these 4 helpful tips to help narrow your search and find the ideal marketing professional:

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Employee Recognition & Engagement

Remember back in grade school, getting that gold star on your test, or the encouraging comments written at the top of your assignments? As kids, we took that praise to heart, reveling in a sense of accomplishment.

Turns out, our individual need to be recognized doesn’t change much with age.

Employee Engagement and Recognition
Gallup research shows that the number one reason most Americans leave their jobs is that they don’t feel appreciated. In fact, 65% of people in a survey said they didn’t get any recognition for the good work they did last year.

Moreover, another survey reported that 69% of employees say they would work harder if their efforts were better recognized. 

Unfortunately, gratitude is often overlooked.

Recognizing your employees is one of the easiest, yet most effective ways to keep engagement high (and keep turnover low!)

Still – not all employee recognition programs should be considered equal. Some methods are better than others when it comes to showing your team that you appreciate their hard work.

While many employers believe their ‘employee of the month’ initiatives are an easy way to motivate employees, new research indicates that these programs can actually hurt the company’s overall performance.

According to the study published earlier this year in Organization Science – This type of traditional recognition are counter-productive for business, as they affect perceptions of equity and fairness, which can demotivate employees who are internally motivated and don’t need this extra recognition to perform well.

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6 Ted Talks To Help You Hire Better

In today’s job market, hiring the right people has become more critical than ever. Companies can no longer afford the valuable time, money, or poor results associated with a bad hire. Taking adequate time to find the best person for the role – someone who isn’t just technically capable, but also a good fit socially – is extremely important.

Check out these 7 Ted Talks that will inspire your hiring process:

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How to Find and Retain Seasonal Staff

Seasonal work is common across North America, as many industries such as tourism and construction are unable to operate year round due to the weather.

Finding qualified seasonal staff and retaining them year after year is not always easy! Use the tips below and you will not only find the right staff, but will retain them as well!

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10 Benefits of Hiring a Mature Worker

According to a recent poll conducted by HSBC, 15% of Canadians intend on working indefinitely. Whether that be due to the changing economy, more optimal health, or just really enjoying what they do, mature workers are becoming increasingly more common in the 21st century workforce. While many companies may be wary of hiring a candidate at a more progressed stage of their career, there are many benefits of adding a more mature worker to your team. Here are 10 of them:

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