Corporate Social Responsibility (CSR) used to be viewed as the obligatory “giving back” of the big bad corporation. It’s how companies atoned for the sin of being a for-profit business. But that’s not exactly the case anymore. In a transparent, highly-connected world, there are now good companies and bad companies in the eyes of the public. Not just bad companies who try to make up for it with CSR.

In this article, we’ll share four reasons why it’s critical for companies of all sizes to become cause-driven in their CSR efforts (and why the term CSR is quickly becoming outdated). […]