The first step to attracting great applicants and successfully hiring employees is crafting a great job description. That seems simple enough. But, in reality, a job description has to do some pretty heavy lifting. It needs to be functional, enticing and succinct all at the same time. And it has to be those things in a small amount of space.

 

As much as a job description is a nuts-and-bolts rundown of a role and its associated duties, it also is a marketing tool that should communicate the culture and values of your company, making the case for why it would be a great place to work. Finally, the skills and qualifications you include in the description serve to paint a picture of who your ideal candidate is and who should be applying for the job.

 

With those job description goals in mind, here are four tips for creating effective job descriptions.

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