A startup has many facets: product, people, sales, funding. Those are the big ones most founders focus on out of the gate. But company culture often takes a backseat ‘until we nail product-market fit’ or one of many other urgently important problems.

The problem with this approach is that culture is the one aspect of a startup that is already in place whether you think about it or not. The culture is a reflection of the founder and the team he or she has built. Your company values are whatever your employees they think are.

So whether or not you’ve written a culture deck or a manifesto, your startup does have a culture. And if you don’t tend to it and intentionally shape it, it will get away from you.

Here are three practical ways to get your startup culture off to the right start, from day one.

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