The challenge:

When TPD started working with a Vancouver tech startup, the CFO recognized the company had two issues – the first was a gap in recruiting capabilities, and the second was an inherently negative company culture.

The organization had been in the e-commerce software business for over a decade. As an opportunity to switch gears presented itself, they changed the direction of business – more than once. 

As a result, employees were not confident in the company’s strategy, direction, or leadership. 

From a Recruiting perspective, several big-name tech companies (Microsoft, Amazon) were also moving into Vancouver at the same time, making the demand for top-tier tech talent incredibly high.

The startup was struggling to make traction in the market in terms of Recruitment, and had roles that remained vacant for 7-8 months.

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