In early November, we shared an Expert Series Article with you about Canada’s E-Marketing Legislation. The proposed regulations meant severe impacts for business owners wishing to leverage electronic messaging to market their business.
Thankfully, the Government of Canada has released a revised set of regulations.
On January 5th, 2013, the Canadian Gazette published the revised version of the Electronic Commerce Protection Regulations. The proposed regulations have been released in an effort to “encourage the growth of electronic commerce by ensuring confidence and trust in the on-line marketplace”1.
For small to medium sized business owners who operate in Canada, this revised regulation announcement is a step in the right direction. Though strict procedures must still be followed to properly manage unsubscribe requests, business owners are permitted to responsibly utilize electronic marketing.
Marketers will be relieved to read the regulation section, “Excluded Commercial Electronic Messages”, which details specific circumstances wherein businesses may be omitted from Canada’s Anti-Spam Legislation.
For businesses operating in the B2B realm, this proposed change is significant. Unlike the initial CASL which significantly prohibited commercial messaging, the revised regulations protect consumers’ rights while encouraging businesses to responsibly leverage e-marketing to enable the economy to flourish.
For the full text of the revised legislation, visit the Canada Gazette news release by clicking here.
Regardless of these proposed changes, Canadian business owners and marketers should remember to follow best practices when utilizing e-marketing. As explained in our last article on Canada’s E-Marketing Legislation, marketers must be mindful of the following:
While CASL is not yet officially enforceable, it is important to be informed of the proposed regulations. By understanding how changes may impact your business, you can better prepare – position your business for success e-marketing success in the future.
Note: The Personnel Department does not provide legal advice. Until legislation is finalized, we cannot identify specific guidelines that must be followed to comply with Bill C-28.
1. Source: Canada Gazette, http://www.gazette.gc.ca/rp-pr/p1/2013/2013-01-05/html/reg1-eng.html
We’d like to know how Canada’s Anti-Spam Legislation may impact your business and learn about what you’re doing to prepare – share your experience with us on Twitter @tpdtweets
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